Lisa on Victoria’s Secret Show Earns $1.6 Million in Media Attention

Lisa of Blackpink’s appearance at the 2024 Victoria’s Secret Fashion Show in New York City on October 15 generated media engagement and impact. The Thai rapper, singer and dancer opened the catwalk show with a rousing performance of her hit ‘Rockstar’ and returned for a new performance of her song ‘Moonlit Floor’.

Lisa joined a bevy of A-stars and celebrities attending the 2024 Victoria’s Secret Fashion Show, the brand’s first since its hiatus in 2018. With a single Instagram posting, Lisa generated $1.6 million in media impact value for the brand, according to Launchmetrics. (MIV is a proprietary metric that assigns a real monetary value to marketing strategies across print, online and social media to calculate ROI.)

By comparison, singer Tyla generated $2 million in MIV from four of her Instagram posts. Victoria’s Secret’s return to the catwalk for the 2024 fashion show made headlines around the world and generated $304.8 million in MIF – almost the same amount as the entire New York Fashion Week in September, with collections from spring 2020. 2025.

Ahead of her electrifying appearances on the Victoria’s Secret runway, Lisa walked the red carpet wearing a key piece from the VS vault. The singer styled an archive look from the brand’s last runway show in 2018.

The ensemble, originally modeled by Taylor Hill, featured a sheer black floor-length cape with celestial, shimmering details like stars and crescents adorning the fabric. Under the cape, Lisa wore a jewel-encrusted bra with harness-like straps, which were attached to the bodice with a choker around her neck.

The look was completed with silver chains, which connected to another band of jewels around Lisa’s torso.

After a six-year hiatus, the Victoria’s Secret Fashion Show returned to New York City on October 15. The 2024 spectacle was broadcast live on Prime Video and on Victoria’s Secret’s YouTube, Instagram and TikTok platforms. Former Angels like Tyra Banks, Alessandra Ambrosio and Taylor Hill walked the runway alongside new faces like Paloma Elsesser and Devyn Garcia. Along with Blackpink’s Lisa, Cher and Tyla served as the evening’s musical guests.